Four out of five of their favorite brands are technology companies. They’re abandoning traditional corporate jobs in favor of content creation, and they’ve even devised a new vocabulary inspired by algorithmic guidelines. Overall, Gen Z is far ahead of where previous generations were at their age when it comes to financial literacy. If anything, though, they may be moving too fast and too much on their own.

Millennials, who comprised the first generation to grow up with social media, and Gen X investors tend to rely on professional advice and corporate resources to make their own decisions, per the report. In 2023, nearly 90% of Gen Zers investors said they bought, sold, or withheld additional investments in response to inflation and rising interest rates, according to the Bankrate survey, which interviewed nearly 3,700 U.S. adults. In comparison, only 68% of millennials, 38% of Gen X, and 35% of baby boomer investors responded similarly.


Since the pandemic, this generation has seen the rise and fall of the meme-stock craze, the popping of the crypto and NFT bubbles, and multiple bank failures. Apps like Robinhood have made trading easier than ever, which, combined with Gen Z’s overall cynicism toward the economy and institutions, has likely given them a financial outlook different from any generation before. Already, Gen Z is more financially active than any generation was at their age, with more than half of them invested in the market and a quarter in individual stocks, Barron’s reports.

Digital training and development came to the fore during the pandemic and are more important than ever for banks that want to stay competitive and appeal to Gen Z talent. Additionally, establishing a growth mindset and continuous learning environment will help to build an elastic workforce across the bank that can flex with the ebbs and flows of the business. Yet some young people have a skeptical view of the banking sector, regarding it with disinterest or even distrust. For various reasons, a career in banking might not be as appealing as it once was – and if this attitude shift is not addressed, this generation of skilled and critical talent may seek employment elsewhere. This would drain the supply of inbound talent to the sector and pose business continuity and financial risks to banks around the world.

Forty-eight percent of Gen Z women in our survey hold investments, versus 60% of Gen Z men, for instance. And in general, 45% of those earning less than $50,000 per year are investing, compared to 73% of those earning more than $50,000. Generation Z adults—individuals who are between 18 and 25 years old—prove to be more financially sophisticated than any previous generation was at their age, according to The 2022 Investopedia Financial Literacy Survey. Josephs said social trading is not only fun, it’s also effectively bringing wealth management to the masses by helping young traders follow those whose bets are doing best. He expects it to become big business as the new army of retail traders gradually realizes “that it’s very, very hard to invest on your own.” Putting a different spin on social trading is a US app called Iris.

  • As products of the digital age, they are naturally more comfortable with digital products.
  • They plan to have a positive impact on the world around them and are more likely to support companies which support their world view.
  • Accessing investing content on social media is also free; there are no subscription fees required.
  • And today, the youngest population spends about 6.5 hours on their smartphones per day.

Accessing investing content on social media is also free; there are no subscription fees required. Older generations find social media less trustworthy than younger generations, and generational preferences toward social media platforms are apparent in the survey responses. Money is not a client of any investment adviser featured on this page. The information provided on this page is for educational purposes only and is not intended as investment advice.

RobinHood Tried And Failed. Entrepreneurs Build A Simpler Investing Platform For Millennials And Gen Z

In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. The Great Resignation — a pattern of people quitting their jobs to find new roles — emerged as the economy improved in 2022, but, a year on, the balance has tipped again. Employees have seen a wave of mass layoffs globally across a variety of sectors20 and multiple recession warnings,21 while inflationary pressures are rocking employers’ recruitment and retention strategies.

“It’s quite dangerous when you end up having like one person who actually is investing just a few thousand that can eventually impact millions … and so, like hundreds of thousands of lives,” he said. And because it’s been powered by an army of millenials and Gen Zers, that revolution has been intimately connected to social media. Analytics help us understand how the site is used, and which pages are the most popular. A young Millennial or Gen Z using her smartphone to check on her investments. Get this delivered to your inbox, and more info about our products and services.

Finding Their Financial Footing

Benjamin Chemla, an entrepreneur who’s launching social trading app Shares in Europe, said the platform will focus on letting people see their friends’ moves and on sharing advice. Chemla told Insider he thinks it’s a bad idea to have “superstar traders” with lots of followers. Now a range of established players gen z meaning and startups are betting that social trading will be the future of investing for young investors. So, Robinhood has tried to target these emerging investment populations and is really struggling. Several early market entrants including Wealthfront were sold in recent years to larger investment firms.

gen Z expect from trading platforms

All these factors are integral in shaping the type of consumer they are. They are digitally savvy and are more likely than older generations to embrace new and upcoming business models. They are cautious about money and concerned about environmental and social views. They plan to have a positive impact on the world around them and are more likely to support companies which support their world view. The financial behavior of Gen Z can be traced in part to the global COVID-19 pandemic.

Nearly one-fifth (19%) of people say it’s not at all likely that Social Security will be available to them when they retire, and 43% say they can imagine a time when Social Security no longer exists. An area where Gen Z struggles, though, is understanding credit and debt management. Based on Investopedia’s survey results, just under one-third of Gen Z polled feel they only have a beginner’s knowledge of credit and managing debt. Schaefer notes that the zealous spending and saving habits of Gen Z (and his clients specifically) can be attributed to them watching their parents struggle with mortgage, credit card, and other debt. Some clients, Schaefer said, feel increased pressure to save due to the debt they themselves face from student loans.

Investors may stop thinking about their investments, or the person they’re copying may turn out to be a dud. And if copy trading really takes off, it could lead to millions of retail investors trying to sell a stock at once, causing a fire sale and leaving some traders with big losses. The coronavirus crisis powered a revolution in investing, as millions of people stuck in lockdown signed up to trading apps and plowed their money into stocks or crypto. That is, build it in layers where the first layer is the investment platform and if no one moved beyond that layer, they would be fine. For people who want to learn more, allow them to self-select their investment education modules.

gen Z expect from trading platforms

Among other things, this can mean integrating learning in employees’ day-to-day activities, so that learning is “all around,” as opposed to boxing learning into structured programs and time slots. What this means, in practice, is that learning should be consumable to employees on demand – from the commute into work to waiting in line for a morning coffee. FINRA is a not-for-profit organization dedicated to investor protection and market integrity. It regulates one critical part of the securities industry—brokerage firms doing business with the public in the United States. In addition, FINRA provides surveillance and other regulatory services for equities and options markets, as well as trade reporting and other industry utilities. FINRA also administers a dispute resolution forum for investors and brokerage firms and their registered employees.

Despite their proclivity toward social media, our survey results show that Gen Z and millennial investors have a healthy dose of skepticism toward most social media sources and know how to spot credible information. That starts with understanding how to research stocks and coming up with an individual process to form an opinion on any given investment. The survey shows a fundamental shift in the way young people approach investing.

Gen Z is the first generation to grow up with smartphones and social media as part of daily life. And today, the youngest population spends about 6.5 hours on their smartphones per day. Peter Lauria is strategic writer, editor, and manager with over 20 years of experience. He has covered business and financial news, including M&A, IPOs, the economy and markets, and more at some of the world’s biggest media organizations. His stories have featured on Bloomberg, CNBC, CNN, Fox Business, among others.

“Because of social media, Gen Z knows more about investing at their age than any other previous generation,” Rosenthal said. He also notes that changes in the regulatory environment, such as allowing teenagers to have parentally supervised accounts, have opened the door to the stock market. “These new entrants to the world of investing are reshaping investment practices, products, and platforms.

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